GIG Gulf · Content Audit · the 3 rewrites

The 3 rewrites — version ladder

Each post tracked across four versions, scored on the 10-point richness rubric (/20). The jump that matters is v1 → v2: that's your input — the human angle, the named author, the Franck quote and the GIG USP.

How to read this. Original = the live giggulf.ae page today. v1 = Articulate's first rewrite (structure, sources, tables, schema). v2 = current, with your input woven in. v-final = projected once the hero image, James's verified CV/LinkedIn and Franck's signed-off quote land. Scores below add up — every element is 0–2, ten elements, /20.

The richness rubric across versions (identical for all three posts)

Element (0–2)	Original	v1	v2	v-final
Trust — byline, date, recency	0	2	2	2
Data — concrete numbers	1	2	2	2
Sources — named, dated	0	2	2	2
Authors — credible named author + bio	0	0	1	2
Facts — accurate, no broken FAQs	1	2	2	2
Tables — structured	0	2	2	2
Quotes — expert / customer	0	0	1	2
Pictures — relevant, original, alt	1	1	1	2
Calculators / tools	0	0	0	2
Research — original analysis	1	1	1	2
Total / 20	4	12	14	20

What changed at each step. Original→v1 (Articulate): trust/byline, named sources, real data, comparison tables, fixed FAQs, schema, internal + CTA links. v1→v2 (your input): named author + author page + Person schema, human opening, Franck Heimburger draft quote, the AED 2,500 "value back" USP, insurance link threaded into the body. v2→final (pending): real hero image (+1 pictures), James's verified CV + LinkedIn (+1 authors), Franck's approved quote (+1 quotes), plus a calculator and an original data point (+2 calc, +1 research).

Hero images ready. 4 AI candidates per post — open the shortlist → for Candace to select (one per post).

Per post

1 · Dubai traffic fines & black points

Motor · 4,168 UAE clicks · 552K impr · 0.75% CTR — biggest CTR-recovery prize

4Original

12v1 Articulate

14v2 your input

20v-final proj.

Human angle: the fine-SMS-while-you-park moment. USP: AED 2,500 value back. Quote: Franck (draft). v2 HTML → · original live page

2 · A complete guide to Salik

Motor · 717 UAE clicks · 256K impr · pos 5.1 — huge impressions leaking at 0.28% CTR

4Original

12v1 Articulate

14v2 your input

20v-final proj.

Human angle: the vanishing Salik balance on the same commute. USP: AED 2,500 value back. Quote: Franck (draft). v2 HTML → · original live page

3 · Top health insurance in the UAE

Health · 167 UAE clicks · 62K impr · pos 10.7 — feeds the health funnel

4Original

12v1 Articulate

14v2 your input

20v-final proj.

Human angle: the new parent at 11pm checking a maternity waiting period. USP: AED 2,500 value back (cross-line). Quote: Franck (draft). Note: GIG has no health-specific USP locked yet — Sidd input needed for final. v2 HTML → · original live page

Gate before publish: GillyBlog (voice) → Belinda (brand) → Candace (facts & Franck quote sign-off). v-final is a projection, not a claim — it depends on the image, the verified author CV and the approved quote landing.