GIG Gulf · AI-Visibility · Weekly Report

Where GIG shows up when buyers ask AI

Week of 2026-06-17 · 60 answers across ChatGPT, Claude & Google · 20 buyer prompts · UAE. Baseline week — deltas start next run.

83%

Overall AI citation share
(50/60 answers)

92%

Category (non-brand)
where new buyers start

100%

Brand / Trust / Utility
where GIG already wins

The story in one line: GIG is highly visible in UAE AI answers — but a large share of that visibility rides on AXA legacy equity (GIG Gulf is the rebranded AXA Gulf, and AXA queries deliver up to ~25% of GWP). Counting AXA as GIG-owned, citation share is 83% overall and 92% on non-branded category questions.

AXA legacy = owned demand, not a leak. AXA appears in nearly every category answer. That is GIG harvesting AXA-searcher intent — protect and feed it, don't scrub it. Note: an external GEO audit that counts only the literal string "GIG Gulf" will understate true visibility and report a category gap that the AXA equity is already filling.

By funnel phase — where we win and lose

Phase	GIG cited	What it is
Category	22/24 = 92%	non-branded category search — upstream of the funnel, where new buyers start
Attribute	10/12 = 83%	feature/product questions
Competitive	9/9 = 100%	head-to-head comparisons
Trust	6/6 = 100%	brand & reputation
Utility	3/9 = 33%	govt-service how-tos

By engine

Engine	GIG citation share
ChatGPT	14/20 = 70%
Claude	20/20 = 100%
Google	16/20 = 80%

Who takes the answer instead — competitor mentions

Brand	Appearances (of 60 answers)
Sukoon	23
Orient	14
Daman	13
Yallacompare	12
ADNIC	11
RSA/Liva	8
Dubai Insurance	7
Noor Takaful	4

Do these this week — non-brand prompts GIG is losing

Category & attribute questions where GIG was cited by zero engines but competitors were. Each is a page to build or fix.

How do I check my black points in the UAE?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Daman

How do I get a Dubai Police accident report by reference number?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Orient, Yallacompare

How do I check and pay Dubai traffic fines?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Daman

How to read this vs the agency pitch

This is the same measurement an external GEO agency charges $3.5k–9.5k/month for — run in-house, on your own prompt set, and built to end with actions, not just a score. Next week it shows movement: which prompts we won back, which competitors moved.

GIG Gulf · AI-Visibility tool (Articulate) · prompts & snapshots in AIVisibility/ · re-run weekly: python3 run.py && python3 report.py